COP Practical: Primary Market Research

Below are the results for the primary research I conducted for the project. I asked a sample of customers from each of the major supermarket brands some questions to gain a deeper understanding of why they shopped with the different supermarkets.

Results:


1. Gender:

38 Male
62 Female

2. Age:

18 - 25: 8
26 - 35:16
36 - 45: 36
46 - 55: 31
55 +: 9


3. Which supermarkets do you regularly use?

Sainsbury’s: 19
Asda: 
Tesco:
Morrisons:      
Waitrose:
Aldi:
Lidl:
Co-op:


4. Which of the following is most important to you?

Price
Qaulity
Range
Convenience


5. What does Morrisons mean to you?

High-quality
Expensive
Cheap
Low-quality